For this piece, we were set the task of being paired up with a random student from the class, then conducting interviews to find out who they are as a person. We then had to 'brand' them using the information we'd got from talking by creating a logo which we felt represented them. I was paired with April, who has many interesting stories, likes and dislikes. This actually meant that making a logo to represent her was really difficult, because there were so many things that I could have done! What stood out to me most from what she said however, was that she loves nature, travelling, and in particular visiting Japan. I tried to combine these by using a stamp (travel), flower (nature) and japanese text (which goes without saying.... Japan). I like the piece, but think it could be simplified, so will probably have a go on illustrator and see if I can develop it a bit more...
This is my developed logo. I have taken two aspects of the original and transformed them into a bolder and simpler image. The japanese symbols spell 'harmony' and the flower represents nature. I remember asking April what her favourite thing about nature was, and she said 'all of it, in harmony together' So this logo represents her favourite place and nature in harmony - two of her favourite things.
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